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About Us

Get to know Us

Looking for the perfect solution to boost your business’s digital presence? Then you’ve come to the right place! We’re your digital partner with new technologies, equipped with all the tools you need to push your business forward in the digital space. We are the momentum your business needs to succeed. Whether it’s web design, web development, content marketing, search engine optimization, or even social media management, we can help you with it all. Our team has the youthful drive and expertise to get the best possible results for your business. But why choose us? Well, we’re different not only because we’re professional experts in the digital world with 15+ years of experience, but also because we care about supporting SDG (Sustainable Development Goals) and ESG (Environmental, Social, and Governance) goals. We believe that business success is not only measured in results, but also in the impact we have on our environment and society. We don’t believe in greenwashing, which offers false solutions to the natural and climate crises that distract from and delay concrete, credible action. That’s why we work with companies for whom these goals are not just slogans, but real and credible commitments. If you are one of the entrepreneurs and companies that care about sustainability and social responsibility, don’t hesitate to contact us! Choose us, BonsAI Digital, and be part of building not just for profit, but for our common future!

Clients

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Our Mission

For us, value creation is our priority

If you’re here, that means it’s here for you too.

Why? Because value attracts value, and we work together to create a more sustainable, successful and productive, secure future for your business and the environment/nature.
For us, there is no impossible when it comes to web development.
The indispensable pillar of online advertising is an efficient, fast, user-friendly website or webshop.
It also doesn’t hurt if you are happy to browse it, spending as much time as possible.
That’s why we believe in the combined, supporting power of websites and online advertising, because no matter how professional, well-positioned and well-written a Google Ads or Meta Ads ad is, if the website is not right, then any spending on an online platform is wasted.
Plus, if you work with us, we’ll purchase 10 saplings per month per service on behalf of your company/brand, which can be MyForest-in partnership with MyForest.
If you feel like it, you can even join us for the plantings, we are very happy to have you participate and to do something for nature together!

CO2 Emission Calculator

Calculate your digital footprint

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ROAS Calculator

The ROAS calculator helps you evaluate the return on ad spend, a key indicator for tracking the effectiveness of paid advertising.

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What is ROAS?

The return on advertising expenditure, or ROAS, is the revenue that a company generates for every HUF spent on advertising. When a company is testing a new advertising source for a campaign, it can compare ROAS with other advertising sources at different stages of the campaign to assess their performance and determine which ones should be adjusted.

Calculating ROAS

The ROAS formula is: ROAS = (Return on Ads / Cost of Ads) × 100 This means that if you spend 500.000 HUF on Google Ads in a month and your revenue for that month is 5.000.000 HUF, then ROAS is (5.000.000/500.000) × 100 = 1000%. It is important to note that a value less than 100% means a loss when evaluating ROAS. The ROAS calculator helps to interpret ROAS results correctly. More important: ROAS is NOT ROI! While ROI gives a more accurate assessment of overall business performance, ROAS is limited to the performance of advertising spending.

Using the ROAS calculator

Enter the cost or value of an ad source. If you do not know the revenue from the advertisement or if you have a ROAS target to meet, select “I don’t know my revenue”. Otherwise, complete the following fields. Specify the advertising revenue from the advertising source to achieve ROAS. If you want to know how to calculate the ROAS, simply enter 100% in the ROAS field to reach the ROAS target ad revenue.

F.A.Q.

How to calculate ROAS?

Let’s take the following steps to calculate the return on advertising expenditure:

  • Determine the revenue from the advertising source.
  • Divide the revenue by the cost of advertising.
  • Multiplying the result by 100 gives the ROAS percentage.
  • If the ROAS is less than 100%, the ad is unprofitable.

What does ROAS stand for?

ROAS is the return on advertising expenditure. It is a measure that evaluates the performance of advertising expenditure.

What is a good ROAS?

What counts as a good ROAS depends on how you define ROAS and the primary objective of your advertising or marketing campaign. ROAS is good if it covers all related advertising costs. If the calculated ROAS is 100%, the campaign is unprofitable. If it exceeds 400%, it is acceptable but still not profitable. If, however, the ROAS is 800% or higher, then you have a great ROAS base to cover business operating costs and you can already make a profit.

What is a good ROAS?

Using the above example, is 1000% ROAS a good return? It depends. If there are other costs to pay, such as staff costs and delivery charges or other fees, then the margin will be further reduced. While different businesses have different goals for their advertising and marketing campaigns, most focus on increasing revenue and ultimately profit. This means that a certain safety margin, ROAS target, must be set if net margins are to be maintained. Generally speaking, most businesses, especially e-commerce businesses, are in the profit zone if their ROAS is 800% or higher. ROAS of less than 400% means that the advertising strategy needs to be re-evaluated. If someone is in the 400-799% range , they can still be profitable after deducting business operating costs. Just make sure you keep tracking the indicator with the ROAS calculator and optimise your ads.

Univerzumunk ágazatai

Let’s work together

Contact us and let’s create together!

You can contact us at any time to start a collaboration and together we’ll find solutions to make your business truly outstanding and sustainable in the digital space!

E-mail: info@bonsaihorizon.hu Phone: +36 30 512 9500

Interested in our digital services but have questions? Book your free consultation and we’ll talk soon!



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