Digital marketing is constantly changing and evolving, and 2024 will be no different. The emergence of new technologies and AI tools offers new opportunities for businesses, and it is important to keep up with them and take advantage of them. In this article, we review the digital marketing trends for 2024, presenting the innovations and their opportunities for businesses. One of the most significant trends that has gained momentum in recent years is AI-based content marketing. Consumers increasingly expect brands to provide valuable and relevant content, so it’s no wonder that available and currently free tools such as ChatGPT and Google ‘s Gemini are attracting a growing user base. Accordingly, companies need to pay more attention to their content strategy and adopt innovative AI-driven methods to stand out from the crowd.
Video marketing is another important trend that will continue to grow in 2024. Videos are very effective in expressing emotions and capturing the attention of the audience. Brands should take advantage of the opportunities offered by video platforms and live streaming to get closer to their target audiences and interact with them. AI is also playing an increasingly important role in the creation of video content. AI-based tools enable businesses to better understand consumer behaviour and needs and tailor their video campaigns accordingly. This will increase their reach and effectiveness in the digital space. In addition, they can now use AI actors and techniques to dramatically shorten the time it takes to produce content, increasing their efficiency in this area of content production.
New digital marketing trends are constantly evolving and changing as better and more customisable platforms emerge, so harnessing the potential of this software is key for companies to remain competitive, not least to maintain their entertaining, impactful content.
